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Branding, Change

& Culture

Where – what you want people to say, feel, think and do match!

Brands are built through interactions. In this expertise we make sure that everything about your brand and its customers is aligned with your goals.

From concept to design, plan, implementation and evaluation, we can create a movement of change and create a culture around us.

We create long-term success and long-lasting relationships through a variety of elements and interactions that allow you to trespass the mind and heart of people, with a well-known brand and meaningful purpose based on relationships.

What solutions do we offer?

Branding Planning & Strategy

Branding Evaluation

Brand Essence

Brand Substance

Brand & Market Leadership

Brand Expression

Brand Image & Graphics

Brand Arquetypes

Brand Personality

Brand Architecture

Brand Voice and Tone

Brand Touchpoint and Interactions

Brand Culture & People

Organizational Culture

Employe Branding

Organizational Climate

Organizational Change

SP Business Group®

A Lisbon to the world business consultancy group, focused on optimization of results for people, brands and people. We dare you to be a solution.

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