Accounting, Finances & Management
Growing companies side by side
Finpartner is an accounting, tax and management company, SP Business Group® was invited to support Finpartner at a crucial moment for the brand, where it sought to enter new markets, and simultaneously optimize its positioning in the minds of consumers, especially in the line Business to Business.
meet the team that made everything possible
Samuel Pedro & Francisco Henriques
Improved positioning and differentiation in the market through a branding strategy, and brand visual identity – and increased communication capacity and penetration in international markets supported by online marketing consultancy
Creation of customer relationship improvement strategies in online channels, resulting in increased revenue
Creation of a website with integrated e-commerce, which allowed the creation of a strategic line to increase revenue
In this sense, SP Business Group® created a study and analysis of leading brands, both national and international, and also of the competition regarding key indicators for the development and positioning of brands in these industries.
After this study and identified the baselines for the development of the solution, a strategy and a design system were created and conceptualized that would allow achieving the proposed objectives. Decisions were taken based on a market study according to a target audience, and other outliers in order to understand the relationship and impressions with the various graphic and brand elements that had been created.
When developing the website, it was necessary to pay attention to the creation of new information points, as well as its ability to communicate, be a marketing tool and create relationships with potential customers. Strategies such as SEO, and placing a chat in the always present backoffice proved to be a winning strategy, allowing Finpartner to enter several new markets, both internationally and nationally.
A strategy was also created for the use and enhancement of the website as a tool for the growth and development of a company, resulting in training for the management team, customer relations and marketing.
This was undoubtedly a project that allowed SP Business Group to create an effective and long-term long-term partnership, focusing on the areas of marketing, communication and channels.
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