From Angola to Portugal, SP Business Group® was invited to be part of the strategic restructuring process of one of the business groups in Angola.

Argira Group is a business group, responsible for operating in several industries within the Angolan market, with more than 8 specialties, a lifespan of more than 5 years, but with excellent results, reaching over 1500 customers in the first years of life.

Samuel Pedro & Filipe Magalhães

A set of new channels to communicate more effectively with stakeholders, increasing the capacity for create awareness

The project had the following objectives:

• (Re)Branding of the entire visual and aesthetic identity of the brand
• Design and Development of interaction points with all stakeholders
• Design and Development of all online channels – website and social networks
• Study and creation of strategic guidelines in the areas of Branding, Marketing, Communication and Strategic Business Development

At first, a diagnosis of the current state of the business was created, as well as a market study, taking into account the various specialties and their reality in the Angolan market, without forgetting the competition.

Then the team started by developing and conceptualizing the entire brand considering the proposed objectives identified in the previous phases.

This moment resulted in the conceptualization and definition of the brand and business strategy in Branding, Marketing, Communication and Strategic Business Development specialties.

A new visual and aesthetic identity for the brand was also created, accompanied by a set of interaction points and other marketing and promotion materials for all identified stakeholders.

In the end, the Argira Group team was trained in the implementation and operation of the project through training.

SP Business Group® has been a partner of Argira Group ever since.