Visualsynk is a Portuguese company with a presence in the national market with more than 5 years of life, but let us not be fooled by the young age, as the team has at least 10x more experience and expertise in the event industry, materials and associated technologies. 

A first approach showed the need to be able to be more present and oriented to the needs of the public, and greater awareness. In addition, needs were identified to increase revenue, greater strategic strength in the areas of Branding, Marketing, Communication and Advertising.

Samuel Pedro

Development of a new source of revenue for the brand using a e-commerce store & a new line of products with less production investment to increase the ratio of cost/revenue

Thus, this project started with a needs assessment, analysis of the state of the business in response to the start of the COVID-19 pandemic, and a general diagnosis of the state of the business and the different functional areas. Then, a study related to the industry and the main strategic drivers of development and growth was created, in line with a study of national and international competition – as well as the discovery of best practices, always in close proximity to Visualsynk.

After the results, we set out to conceptualize the brand and its essence, and create a strategy and guiding action principles for managing the brand and its presence in the market and internal and external relationship with customers and other stakeholders, as partners.

Simultaneously with the study, analysis and conceptualization phase, the brand’s verbal, written and graphic communication lines and systems were created, based on industry-tested frameworks optimized for the competition and the creation of a tactic for market leadership. The creation of promotional material, sales and other points of interaction online and offline, as well as the registration and proof of all the history and expertise achieved throughout the brand’s life experience, is crucial for this.

New strategies were also implemented with the expected increase in revenue, such as the creation of an online store, the creation of a new line of services, as well as the creation of a differentiated line of products and services based on price. 

Finally, a digital and online marketing strategy was created, based on social networks and the creation of model materials for each of the channels. Ending the intervention with training for the executive team of the project and the brand regarding the management strategy, development and growth of the brand.